Alvand Securities

Alvand is an Iranian financial brokerage company dedicated to stock market and investment consulting services. The company was seeking to shake things up with a new visual identity design that would help it evolve beyond its current position.

From the logo design point of view, we aimed to work with the letter A as the beginning letter of the brand name as well as the form of the mountain since the name of Alvand is taken from a subrange of the Zagros Mountains in western Iran which is so known in Iran and provokes feelings of strength, stability, and glory in Iranians’ hearts. By adding horizontal lines to the design, we made added a feeling of stock index charts to the logo design.

Art Director : Mehdi Javadinasab
Design Team: Mehdi Javadinasab, Amir Asgharzadeh, Ehsan Abbasi, Vida Valizadeh
Interior Design: Mehdi Javadinasab, Mohammadreza Mobini
Motion Graphics: Kiamehr Mohsenpour

Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities

In order to step forward in the design process and to develop a visual identity for the brand, we came up with designing dynamic visual elements that represent feelings of growth, rhythm and share based on the activity of this financial brokerage company.

Through a development of a new visual identity design for Alvand, we worked together with our team at A4 Design House to design a color palette which cultivates user's trust and is consisted of different color codes, both hold and neutral colors.

Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities

Once we were done with the visual identity design process, we went on by developing that by adding more elements to the package, so we worked on an exclusively designed set of iconography for Alvand with the visual language of the brand's logo design.

Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities

We also designed a responsive website user interface and Instagram content templates for this financial brokerage company as you can see in the pictures in which you can feel the soul of the brand's visual identity.

Alvand Securities
Alvand Securities
Alvand Securities

Being inspired by the aspects and elements of the visual identity design we developed for Alvand, we designed the interior space and signage of the company branches so that the quality of the new visual identity of the brand and the new elements of the brand language is reflected not only in their digital products but also in their physical corporate space.

Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities
Alvand Securities