Dambar

Dambar is a manufacturer of natural herbal teas in different flavors, fragrances and colors aimed to offer tea lovers an unforgettable and natural experience of diverse and colorful flavors. Our mission at A4 Design House was to develop a visual identity for this brand as well as for each of its products based on their ingredients.

Art Director: Mehdi Javadinasab
Design Team: Mehdi Javadinasab, Mohammad Hossein Manshadi

Dambar
Dambar
Dambar

The first step we took in order to design a visual identity for the Dambar brand was to design a logo sign which provokes feelings of nature and freshness. Besides designing the logotype, in the next step, we aimed to design specific signs for each flavor inspired by the geometry of the brand's logo sign as an initial step in order to create an individual visual identity for each.

Dambar
Dambar
Dambar
Dambar
Dambar
Dambar

Since Dambar’s point of difference compared to its competitors in the market is its variety of 100% natural herbal tea flavors and their colorful ingredients, we took our main inspiration from the Rainbow Mountain in Peru and its unmistakable seams of red, yellow, and orange sights as it is colorful, yet natural, just like Dambar, in order to come up with different pattern designs for each Dambar product. The pattern design lines are inspired by topographical maps and the content of each bag is represented through different color systems for each pattern.

Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar

The visual language of Dambar creates a direct connection with nature. It is almost as if Dambar is collecting the plants from the soil and taking them directly to the cup. Once we were done designing the brand and its different products' individual visual identity, we stepped forward and designed the products packaging as you can see in the pictures.

Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar
Dambar