FROG Concept Design

“The Frog” Series, is a crime and mystery series written, edited and directed by Houman Seyyedi and produced by Ali Asadzadeh in 2020-2021.
8 hours after the release of first episode, the series set a record of 40 million views in Iranian Home Video.

Art Director and Graphic Designer: Mehdi Javadinasab
Photographer: Amirhossein Shojaei
Title Sequence Designer: Shahab Najafi
Title Sequence Moodboard Designer: Mehdi Javadinasab
Special Thanks to: Ali Asadzadeh, Houman Seyedi, Hossein Akbari, Hajar Sadeghi, Alireza Allahdadi

FROG Concept Design
FROG Concept Design

The concept designs include a vast mood board to express the looks and feel of the series visuals. The mood board became the primary guideline for title sequence design and advertising graphics and motion-graphics.

FROG Concept Design
FROG Concept Design
FROG Concept Design

The visuals of this project has a set of specific features: Gloomy lightings, textures, grains and a typographic setup which is used across all designs. For this mood board, we have used video rushes and studio photoshoots.

FROG Concept Design
FROG Concept Design
FROG Concept Design
FROG Concept Design

The Frog series project -now with a library of over 200 Artboards- consists on the basis of one medium: Poster and the Cinema-Poster culture.

The project included multiple series and episodic poster designs, title sequence design, packaging, environmental graphics, web and social media advertising graphics and motion-graphics design.

FROG Concept Design
FROG Concept Design
FROG Concept Design
FROG Concept Design
FROG Concept Design
FROG Concept Design