Haji Sohani

Hajisohani is an old traditional Iranian sweet brand that aimed to go through a process of rebranding design with our help in order to reposition itself in the market.

Art Director: Mehdi Javadinasab
Design Team: Amir Asgharzadeh, Ehsan Abbasi, Vida Valizadeh
Motion Designer : Kiamehr Mohsenpour
Project Manager : Mohsen Hamdiyeh

Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani

We set ourselves three conditions for this rebranding design project:

1) Create a traditional look and feel for the brand with the help of the new visual identity
2) Use bright and vintage colors to increase awareness on the shelf in shops
3) Develop a scalable and adaptive design system for any packaging format

Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani

Illustration design plays a crucial role in our approach to transform the visual identity of this brand. The illustrations are designed based on the traditional and cultural Iranian elements such as miniature art, Persian music instruments, tales, and outstanding and historical architecture of Iran.

Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani

The natural grain texture in the visual identity we developed for Hajisohani refers to the sense of touch, and actualization. The texture is a characteristic component of graphic design that uplifts the presence of other visual elements like colors, illustrations, content, and more.

Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani

By introducing a design system that is concept-based, we established a strong foundation that enables the smooth development of every part of the brand experience from packaging to stationery and other corporate identity design aspects of the brand.

Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani
Haji Sohani