Locanda Foods

Locanda is an Iranian food brand that specializes in the production of different types of macaroni and noodle that needed to have a professionally designed creative visual identity language in order to speak with this language on their products’ packaging design.

Art Director : Mehdi Javadinasab
Design Team: Mehdi Javadinasab, Ehsan Abbasi, Amir Asgharzadeh
Motion Graphics: Alireza Allahdadi

Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods

We started off with designing the brand's logotypes, Persian, and English, and choosing a light and pastel color palette for it as you can see in the pictures. In the next step, we needed to develop a scalable and adaptive design system that can be applied to any packaging format of this brand's different products.

Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods

In developing the brand products' packaging design, much attention is given to the color palette and illustration design. The design is developed around the graphic form of macaroni and noodles, and the core concept is how the products can be used in different recipes and with different ingredients to make yummy foods! By adding a carefully picked texture to the illustration and pattern designs we finished the touch of our creative process for Locanda packaging design.

Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods
Locanda Foods