London Iranian Film Festival

The 10th London Iranian Film Festival poster design, an annual, independent film festival held in London.

Art Director: Mehdi Javadinasab
Design Team: Amir Asgharzadeh, Mehdi Javadinasab

London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival

The London Iranian Film Festival is organised by a non-political film-focused organization called UKIFF which aims to provide a platform for Iranian Cinema in the UK. Launched in 2010 by Pejman Danaie, this is the only festival in the UK that is dedicated to Iranian Independent Cinema and showcases films that consistently explore Iranian culture and identity.

London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival

Our approach in designing the 20th London Iranian Film Festival poster was to use the portrait illustration of Naser al-Din Shah Qajar. Naser al-Din Shah Qajar was the king of Persia from 1848 to 1896 and had sovereign power for close to 50 years and was also the first modern Iranian monarch to formally visit Europe and that is why his portrait is an iconic portrait of the Qajar dynasty in Persia history, the period of time when cinema came to Persia. (Cinema was only five years old when it came to Persia at the beginning of the 20th century.)

London Iranian Film Festival

By adding elements such as red cyan 3D glasses and popcorn box to the portrait illustartion, we aimed to add a modern touch to the portrait illustration and refer to the history of cinema in Iran, from the Naser al-Din Shah age to today’s cinema as you can see in the pictures.

London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival
London Iranian Film Festival