Paradigm Office

Paradigm office is a Washington, D.C. based architecture studio which is run by Mercedes Afshar and Micheal Fischer.

Art Director : Mehdi Javadinasab
Design Team: Ehsan Abbasi, Amir Asgharzadeh
Motion Graphics: Alireza Allahdadi

Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office

Our team at A4 Design House has worked closely with the Paradigm brand’s owners, to help them reinforce their position by rebranding and creating a new visual identity design for their brand.

Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office

Humans recognize the rhythm in almost every aspect of life. Rhythms can be fun; rhythms can be boring! The design process of paradigm office visual identity, started with an idea: disrupting the mundane but not tearing it apart!

Paradigm Office
Paradigm Office
Paradigm Office

We started using 2D elements with disrupted rhythms. This core concept shows itself in the office’s logo design at best while the logo is also designed in a form of P that stands for Paradigm. By adding a light, modern, easy-going yet structured color palette to the visual identity we finished the touch of our creative process.

Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office

Paradigm’s gorgeous, dynamic, and yet simple website user interface is a great example of how we use the brand’s visual identity design elements in different mediums. And Yes! It is responsive!

Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office
Paradigm Office