Shees is a handmade jewelry brand’s name that is founded and run by an Iranian jewelry designer girl.
Art Director: Mehdi Javadinasab
Design Team: Amir Asgharzadeh, Mehdi Javadinasab
The name of Shees is originally the name of an ancient gold mine near Takht-e Soleyman, Iran that has been picked for this brand, and the brand's logo design form is inspired by this city's map border shape.
Shees color palette is composed of two main matte pastel color families, a goldish one beside a blue one, which five color codes have been picked out of these two families in order to form a various brand color palette for this brand.
The visual identity design patterns are inspired by the jewelry designer girl’s everyday life scenes as you can see in the pictures. A passionate jewelry designer girl working on the creation of jewels at her workstation desk and girls using the pieces designed by her that have been illustrated in a flat style that creates an interesting and friendly visual identity for this brand.